I’ve got some good news for all of you. In a swedish newspaper today, read here, it is stated that the National Food Administration (Livsmedelsverket) has decided, based on EU laws and guidelines, that the LCHF and GI marking on food products will be banned. Markings like “healthy”, “only 6g fat” and similar will be banned as well.
Now you might think that this is a bad idea.. I mean, LCHF is good, and people need guidance, right? Well.. no. Im sure you have seen in some stores where they put the label LCHF on water. That’s because the LCHF tag sells. You have LCHF bread.. thats usually bullshit because the bread does contain a lot of carbs. The point is that the food producers do everything to make money and they fool us with their labelling.
This means that companies like Paulún wont be able to promote their products as GI. It will make it harder for companies to market their products overall. It will not be legal to say what health gains there are with their products.
This kind of writing wont be legal!
This is brilliant. This is a massive step in the right direction. Yeah the LCHF label will disappear but honestly, who is stupid enough to buy LCHF water? People on LCHF are educated enough (hopefully) to know what to put in their mouth. Instead, all the commercials about low calorie chocolate bars and “healthy orange juice” will go away and it means that people wont be led onto the wrong path to a healthy lifestyle. For once the Food Administration did something good! (And I bet they didn’t even realise it themselves)
LCHF - The way to a better you 